ING Lion Deposit LiveSite™

The Brief

Create awareness for ING's Lion Deposit account and it's key features: 4% interest rate, 0 conditions, online only.

The execution.

Instead of doing a campaign to drive traffic to the product page, we made the product page the campaign. With some extra and spreadable content in the periphery. Some to be able to penetrate the web ecosphere, and some to really reinforce the illusion of a "live site" universe.

The case movie

The campaign Website

» http://ingliondeposit.emakina.com/campaignsite.htm

The apply now button on the campaign website was directed to the subscription form on the ING website where the visitor could open an account immediately. Due to legal constraints (change of the interest rate), this button is put on non-active.

The Results (keep in mind the campaign only ran three weeks)

Traffic in 4 weeks (5th January - 5th February)

- 27.995 Visitors
- 32.768 Visits
- 80.59% News Visits
- 8.67% Bounce Rate (very low)

Geolocalisation

- 15.382 visits from Belgium
- 4.465 visits from France
- 2.770 visits from Netherlands
- 2.009 visits from US
- 1.331 visits from UK
- 995 visits from Germany
- 589 visits from Spain
- 563 visits from Brazil
- 445 visits from Canada
- 371 visits from Poland

Top traffic sources

1. Zatte Vrienden (2.173 visits)
2. Facebook (1.853 visits)
3. Adverblog (777 visits)
4. Le Soir (709 visits)